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Marketing Beacon was created after seeing the same challenge across businesses of all sizes.
As businesses grow, marketing naturally evolves. New channels are added, new people and suppliers become involved, websites change and priorities shift.
Over time, it can become harder to keep everything working together.
Marketing Beacon helps businesses step back, see the bigger picture and build marketing that's ready for the future.
Why businesses work with Marketing Beacon
Rather than offering isolated marketing services, Marketing Beacon works alongside businesses to understand the bigger picture, identify priorities and create marketing that works together.
✔ An independent perspective: An experienced outside view without being tied to a particular agency, platform or supplier.
✔ Commercial marketing experience: 19+ years working across brands, products, customers and channels.
✔ Practical recommendations: Clear advice that can actually be put into action.
✔ Flexible support: From a one-off review to longer-term support, depending on what your business needs.
✔ A place to test ideas: A trusted sounding board for new ideas, campaigns, products and opportunities.
✔ Built around your business: No off-the-shelf marketing plan. Support shaped around your goals, challenges and resources.
Experience you can draw on
19+ years commercial marketing experience
Global brands including Mars (Specialist Pet Trade including Royal Canin) and Newell Brands (Home Fragrance Division including Yankee Candle)
Founder-led businesses and growing SMEs
Experience across:
Brand Strategy
Ecommerce & Digital Marketing
Product marketing
Customer experience
Retail, wholesale and omnichannel
New Product Development
Campaign Planning
Meet Gem
Marketing Beacon was founded by Gem, an experienced marketing leader with nearly 20 years' experience across global brands as well as many ambitious founder-led growing businesses.
Throughout Gem's experience, one thing has become clear: Businesses rarely struggle because they aren't doing enough marketing. They've simply outgrown the way their marketing has evolved.
Gem's experience spans brand strategy, digital, ecommerce, retail, product marketing and campaign planning; giving Marketing Beacon a broad view of how the different parts of marketing work together.
Ready to build stronger marketing foundations?
Strategic marketing support for founder-led businesses and growing SMEs.
Building stronger marketing foundations by connecting strategy, brand and execution.
Let's Talk
Ready to move your marketing forward?
Book your free 30-minute discovery call to talk through your business and priorities.
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