Whether you're starting out, preparing for your next stage of growth or need experienced marketing support to move things forward, Marketing Beacon provides practical advice and hands-on support without unnecessary complexity.
Whether you need an experienced outside perspective, ongoing strategic guidance or a long-term marketing partner, every project starts with understanding your business.
The businesses that grow most successfully aren't necessarily the ones doing the most marketing, they're the ones with the strongest foundations, the clearest priorities and a consistent experience for their customers wherever they encounter the brand.
That's the Marketing Beacon approach, helping growing businesses step back, strengthen those foundations and create marketing that's joined-up, practical and built to support long-term growth. You don't need to commit to ongoing support to work with Marketing Beacon.
Start with a clear review, get your marketing foundations in place, or have experienced support alongside you as you put your plans into action.
Start your business with the right marketing foundations in place.
For founders starting a new business who want to get the essentials right from the beginning; from positioning and branding to your website, Google Business Profile and social presence.
You'll get:
✔ Positioning and key messaging
✔ Basic brand direction and visual identity
✔ Website structure and copy
✔ Simple Google Site
✔ Google Business Profile setup
✔ Relevant social media profile setup
✔ Guidance on website domain & email
✔ Initial social content structure and ideas
✔ Practical 90-day launch plan
Understand what's working and what to focus on next.
A comprehensive review of your marketing strategy, brand, website, customer journey and current activity.
You'll receive a Marketing Blueprint showing what's working, where there are gaps or opportunities, and what to prioritise next.
You'll get:
✔ Review of your current marketing
✔ Strategy and positioning review
✔ Brand and messaging review
✔ Website and customer journey review
✔ Review of key marketing activity and channels
✔ Identification of gaps and opportunities
✔ Prioritised recommendations
✔ Written Marketing Blueprint
✔ 60-minute walkthrough and Q&A
Turn your priorities into progress.
For businesses that know what they want to improve but want experienced guidance and support to help them make it happen.
Everything included in the Marketing Foundations Review, plus three months of strategic support.
You'll get everything included in the Marketing Foundations above plus:
✔ Three months of support
✔ Monthly strategic calls
✔ Help prioritising what to tackle next
✔ Advice as new challenges and opportunities arise
✔ Support putting your recommendations into action
✔ Experienced marketing guidance and accountability
Experienced marketing support alongside your business.
For businesses that need more hands-on support to move important projects forward over a longer period.
Everything included in Marketing Focus, plus agreed project time to help deliver your priorities.
This can include:
✔ Marketing project leadership
✔ Building briefs for agencies and suppliers
✔ Agency and supplier coordination
✔ Website and customer experience projects
✔ Campaign planning
✔ Brand and proposition development
✔ Marketing planning
✔ Hands-on support across agreed projects
✔ Introductions to relevant specialists where appropriate
You don't need to know which service you need before we speak. The free discovery call is simply a chance to talk through your business, what you're working towards and where you'd like some support.
We'll recommend the most appropriate starting point, whether that's a one-off review, a launch project or ongoing support.
Whatever the level of support you choose, at Marketing Beacon every project always follows the same clear process - understand your business, work out what matters most, then help you make it happen.
Introducing the Beacon Framework, helping achieve better marketing in 4 simple steps.
DISCOVER
Understand your business and where you want to go.
We look at your business, customers, goals and current marketing to understand what's happening now and where you want to get to.
DIAGNOSE
Identify what's working, what's missing, and where to focus.
We look across your strategy, brand, customer experience and marketing to identify gaps, opportunities and the areas that could make the biggest difference.
BUILD
Turn ideas into a clear plan
We turn our findings into practical recommendations, clear priorities and the structure you need to move forward with confidence.
GROW
Keep your marketing moving forward.
Where ongoing support is needed as your business evolves, we continue to help keep priorities on track and put plans into action.
Strategic marketing support for founder-led businesses and growing SMEs.
Building stronger marketing foundations by connecting strategy, brand and execution.
Ready to move your marketing forward?
Book your free 30-minute discovery call to talk through your business and priorities.