Privacy and Cookie Policy

Marketing Beacon respects your privacy and is committed to handling personal information responsibly.

This Privacy and Cookies Policy explains what personal information we may collect, why we use it, how it may be shared and the choices available to you.

What information do we collect?

We may collect personal information when you:

• contact Marketing Beacon about our services;

• submit an enquiry through the website;

• contact us by email;

• book a discovery call;

• complete a pre-consultancy questionnaire; or

• work with Marketing Beacon as a client.

Depending on how you interact with Marketing Beacon, this may include your:

• name;

• email address;

• company name;

• job title;

• website or social media details; and

• information about your business, marketing activity, objectives and requirements.

We only collect information that is reasonably necessary for the purposes described in this policy.

How do we use your information?

We may use your personal information to:

• respond to enquiries;

• arrange and manage discovery calls;

• understand your business and requirements;

• prepare for consultancy discussions;

• provide agreed consultancy services;

• communicate with you about projects;

• manage the client relationship;

• improve our website and services; and

• meet legal, regulatory or contractual obligations.

We will only use your information for purposes that are relevant to your interaction with Marketing Beacon and in accordance with applicable data protection law.

What is the lawful basis for using your information?

Depending on the circumstances, we may rely on one or more of the following lawful bases:

• Taking steps at your request before entering into a contract, for example, when responding to an enquiry or preparing for a potential consultancy engagement.

• Contractual necessity, where processing is necessary to provide services you have agreed to purchase.

• Legitimate interests, for example, managing business relationships, operating and improving our website and services, and maintaining appropriate business records.

• Legal obligation where we need to retain or disclose information to comply with the law.

• Consent where consent is required, such as for certain non-essential cookies.

Contact forms and consultancy questionnaires

Information submitted through the website contact form is used to respond to your enquiry and manage communications.

Information provided through a pre-consultancy questionnaire is used to understand your business, current marketing activity, objectives and challenges before a discovery call or consultancy project.

We will not use information provided through these forms for unrelated purposes.

Who do we share information with?

Marketing Beacon does not sell or rent personal information.

We may share personal information with trusted service providers where this is reasonably necessary to operate the business, manage bookings, operate the website, provide consultancy services or meet legal obligations.

Where relevant, these may include providers of website, booking, email, analytics, document or other business services.

These providers may process information on our behalf and may have their own privacy policies and terms.

Where we work with external specialists or suppliers on a client project, we will only share information that is reasonably necessary for the work and, where appropriate, with your knowledge.

External links

The Marketing Beacon website may contain links to external platforms such as LinkedIn and Instagram.

Once you leave the Marketing Beacon website and visit another platform, that platform’s own privacy policy and terms apply.

Marketing Beacon does not control how external platforms collect or use personal information.

How do we protect and store information?

We take reasonable steps to protect personal information against loss, misuse, unauthorised access or disclosure.

Personal information is only accessible where reasonably required to operate Marketing Beacon or provide our services.

We retain information only for as long as reasonably necessary for the purpose for which it was collected, including any legal, accounting or contractual requirements.

Different types of information may therefore be retained for different periods.

Cookies and similar technologies

Cookies are small files or similar technologies that can be used to make a website function, understand how it is used and improve the visitor experience.

The Marketing Beacon website may use necessary cookies and similar technologies associated with the website and embedded services.

Where analytics or other non-essential technologies are used, Marketing Beacon will provide appropriate information and obtain consent where required.

You can also control or delete cookies through your browser settings. However, blocking certain cookies or technologies may affect how parts of the website or embedded services function.

Your rights

Under UK data protection law, you may have the right to:

• request access to personal information held about you;

• ask for inaccurate information to be corrected;

• request deletion of your information in certain circumstances;

• ask for processing to be restricted in certain circumstances;

• object to certain types of processing;

• withdraw consent where processing is based on consent; and

• request a copy of your personal information in certain circumstances.

If you would like to exercise one of these rights, please contact us using the details below.

You also have the right to complain to the Information Commissioner’s Office (ICO) if you believe your personal information has not been handled appropriately.

Children’s privacy

The Marketing Beacon website and services are intended for businesses and professionals and are not directed at children.

Marketing Beacon does not knowingly collect personal information from children.

Changes to this policy

We may update this policy from time to time to reflect changes to our website, services, technology or legal requirements.

The latest version will be published on this page with the date of the most recent update.

Contact Marketing Beacon

If you have any questions about this Privacy and Cookies Policy or how your personal information is handled, please contact us at hello@marketingbeacon.co.uk

Last updated: August 2026